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How to Avoid “Shiny Thing Syndrome” By Defending and Growing Your Core...
CSPs: Beware of shiny things! And by this, I mean CSPs can spend too much attention on the shiny objects of data monetization and strategic outsourcing and not enough on shoring up their core...
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Operating efficiency and customer satisfaction are not opposites
Plain and simple: today’s customers have high expectations. And your margins are being squeezed. So how do CSPs deliver the quality of service and value customers are demanding while keeping...
View ArticleA Digital Transformation Framework for Communication Service Providers
Communication service providers (CSPs) have always faced challenges, but today, the pressures are particularly daunting. On the cost side, the proliferation of data-heavy apps is compelling CSPs to...
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The Need for Digitization in Telecommunications
It’s ironic how the telecommunications industry has played a pivotal role in the digital transformation of other sectors including retail, financial services, healthcare and more, but is lagging in...
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Banks and Telco Convergence: Giving People More Choice and Control
Collaboration between banks and telcos is not a new topic. A 2001 article in Strategy+Business, Why Banks and Telecoms Must Merge to Surge, talks about the convergence of bank and telecom alliances...
View ArticleClik here to view.
How to Avoid “Shiny Thing Syndrome” By Defending and Growing Your Core...
CSPs: Beware of shiny things! And by this, I mean CSPs can spend too much attention on the shiny objects of data monetization and strategic outsourcing and not enough on shoring up their core...
View ArticleClik here to view.
Operating efficiency and customer satisfaction are not opposites
Plain and simple: today’s customers have high expectations. And your margins are being squeezed. So how do CSPs deliver the quality of service and value customers are demanding while keeping...
View ArticleA Digital Transformation Framework for Communication Service Providers
Communication service providers (CSPs) have always faced challenges, but today, the pressures are particularly daunting. On the cost side, the proliferation of data-heavy apps is compelling CSPs to...
View ArticleClik here to view.
The Need for Digitization in Telecommunications
It’s ironic how the telecommunications industry has played a pivotal role in the digital transformation of other sectors including retail, financial services, healthcare and more, but is lagging in...
View ArticleClik here to view.
Banks and Telco Convergence: Giving People More Choice and Control
Collaboration between banks and telcos is not a new topic. A 2001 article in Strategy+Business, Why Banks and Telecoms Must Merge to Surge, talks about the convergence of bank and telecom alliances...
View ArticleFour Ground Rules to Successfully Breaking Down Data Silos
Data across the enterprise are typically stored in the silos of different business divisions. Data is often further segmented by services, products, and functions. These data silos make it impossible...
View ArticleHow to deliver experiences that build deeper customer loyalty?
Digital technologies make it possible for companies to engage with customers whenever they choose. Location-based service (LBS) platforms, POS systems, iBeacons, mobile, wi-fi, Bluetooth, CRM...
View ArticleWhy traditional segmentation alone doesn’t work in the digital age?
It used to be enough to define target audiences by age, gender, location, income and other demographic parameters. Today, however, traditional segmentation alone no longer works. My son and I, for...
View ArticleBlockchain: From bitcoin to commercial contracts to . . .
“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” Buckminster Fuller When bitcoin, invented by Satoshi...
View ArticleDigital Transformation is necessary …and daunting
The digital imperative is clear: leverage the confluence of mobile, cloud, big data and social media to build lifelong customer relationships, grow your business and cut your costs, or be left behind...
View ArticleTCS Digital Software and Solutions Group: Organized for Success
Over the past year, I have met with several customers and prospects learning about their digital transformation challenges and talking about how TCS can help them leverage new digital technologies to...
View ArticleB2B Digital Commerce Trends
When you think of digital commerce, one of the first things that may come to mind is an individual consumer browsing, searching and buying. While Business to Consumer (B2C) is a big part of it, it...
View ArticleHow wide is your customer view? We can help you widen it further.
Imagine this: A customer sees an online ad for a product they are considering buying. They then look at your website for the product, jump over to their Facebook to ask their friends about what they...
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The Unchurning Machine: 5 Steps to Improve Customer Experience
We’re all tired of hearing about churn, how bad it is and how to improve our churn rates. But the reason we’re all still talking about it is because we don’t necessarily have good tools that actually...
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The Power of Personalized Offers: Customer 360 Demo at Mobile World Congress
The platonic ideal of customer engagement is to provide each individual with exactly the right offer, at exactly the right time. And the promise of digital transformation is that this exactitude can...
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